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Brand is most visible in Google searches for color cosmetics, according to L2.
December 21, 2015
By: Christine Esposito
Editor-in-Chief
e.l.f Cosmetics is the most visible brand in Google searches for color cosmetics terms—surpassing the likes of NYX, MAC, Maybelline, Make Up Forever and CoverGirl, according to L2, which is a member-based business intelligence firm. While many beauty brands use artistic videos, celebrity partnerships, and creative social media campaigns to make a splash, others quietly leverage digital algorithms to gain their visibility. L2 says e.l.f. is one of the latter. Without an “over-the-top ad b...
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